State & Country Exclusion Lists for Google Ads Campaigns

Google Ads (formerly known as AdWords) provides marketers with an easy and affordable way to reach potential customers in the United States, but its capabilities extend beyond national borders. With just a few simple steps, you can broaden your reach to other countries worldwide. But what if you want to exclude specific countries or regions from your ad campaigns? In this comprehensive guide, we’ll explore how to exclude countries and states effectively, ensuring that your ads are seen by the right audience and minimizing unnecessary costs. Whether you’re a seasoned advertiser or just getting started, understanding these exclusion strategies can significantly impact the success of your Google Ads campaigns. Let’s dive in!

Remember, excluding certain regions is crucial to avoid wasting clicks and optimize your ad spend. By strategically excluding countries and using negative keywords, you can fine-tune your targeting and enhance your campaign performance.

List of all USA States

List of 120 Countries
- excludes USA

Google now limits the number of countries you can exclude to 120. This list are top 120 countries listed by population.

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