Google Ads Responsive Text Ad Template

This template provides a structure for your Responsive Search Ads (RSAs) on Google Ads. You can add up to 15 headlines (30 characters each) and 4 descriptions (90 characters each) to create various combinations that Google will test and serve to users.

Official Documentation

Display Path (max 2):

(15 characters each). Not required but can be used to show relevance.

Headlines (write at least 8-10):

(30 characters each)

  • Highlight benefits (2-3 headlines):
    • Get [Benefit] with [Your Product/Service]
    • Looking for [Benefit]? We can help!
    • Tired of [Problem]? Try [Your Solution]
  • Focus on keywords (2-3 headlines):
    • [Keyword] Solutions | [Your Business Name]
    • Affordable [Keyword] Services
    • Best [Keyword] in [Location]
  • Urgency and calls to action (2-3 headlines):
    • Limited Time Offer! Get [Discount] on [Product]
    • Don't Miss Out! Shop [Product] Now
    • Call Today for a Free Quote!
  • Brand awareness (1-2 headlines):
    • [Your Business Name] - [Short Description]
    • Trust [Your Business Name] for [Service]

Descriptions (write at least 3):

(90 characters each)

  • Elaborate on benefits and features:
    • We offer [benefit 1], [benefit 2], and [benefit 3].
    • [Unique selling proposition (USP)] makes us different.
    • Free consultations! Learn more about [Your Service].
  • Include a call to action:
    • Shop Now & Save! Free Shipping on Orders Over [amount].
    • Get a Free Quote Today! Limited Availability.
    • Call us at [Phone Number] to speak with an expert.


  • Use strong verbs and action language.
  • Include a clear call to action in most headlines and descriptions.
  • Test different variations to see what performs best.
  • Pin your strongest headlines and descriptions to ensure they show more often.


  • Google will automatically test different combinations of headlines and descriptions to see which ones perform best.
  • This is just a template, so feel free to adapt it to your specific business and target audience.
screenshot of Google Ads Responsive Text Ad

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