Google Ads Responsive Text Ad Template

This template provides a structure for your Responsive Search Ads (RSAs) on Google Ads. You can add up to 15 headlines (30 characters each) and 4 descriptions (90 characters each) to create various combinations that Google will test and serve to users.

Official Documentation

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Display Path (max 2):

(15 characters each). Not required but can be used to show relevance.

Headlines (write at least 8-10):

(30 characters each)

• Highlight benefits (2-3 headlines):
  • Get [Benefit] with [Your Product/Service]
  • Looking for [Benefit]? We can help!
  • Tired of [Problem]? Try [Your Solution]
• Focus on keywords (2-3 headlines):
  • [Keyword] Solutions | [Your Business Name]
  • Affordable [Keyword] Services
  • Best [Keyword] in [Location]
• Urgency and calls to action (2-3 headlines):
  • Limited Time Offer! Get [Discount] on [Product]
  • Don't Miss Out! Shop [Product] Now
  • Call Today for a Free Quote!
• Brand awareness (1-2 headlines):
  • [Your Business Name] - [Short Description]
  • Trust [Your Business Name] for [Service]

Descriptions (write at least 3):

(90 characters each)

• Elaborate on benefits and features:
  • We offer [benefit 1], [benefit 2], and [benefit 3].
  • [Unique selling proposition (USP)] makes us different.
  • Free consultations! Learn more about [Your Service].
• Include a call to action:
  • Shop Now & Save! Free Shipping on Orders Over [amount].
  • Get a Free Quote Today! Limited Availability.
  • Call us at [Phone Number] to speak with an expert.

Tips:

• Use strong verbs and action language.
• Include a clear call to action in most headlines and descriptions.
• Test different variations to see what performs best.
• Pin your strongest headlines and descriptions to ensure they show more often.

Remember:

• Google will automatically test different combinations of headlines and descriptions to see which ones perform best.
• This is just a template, so feel free to adapt it to your specific business and target audience.