Google Ads Responsive Text Ad Template

This template provides a structure for your Responsive Search Ads (RSAs) on Google Ads. You can add up to 15 headlines (30 characters each) and 4 descriptions (90 characters each) to create various combinations that Google will test and serve to users.

Official Documentation

Display Path (max 2):

(15 characters each). Not required but can be used to show relevance.

Headlines (write at least 8-10):

(30 characters each)

  • Highlight benefits (2-3 headlines):
    • Get [Benefit] with [Your Product/Service]
    • Looking for [Benefit]? We can help!
    • Tired of [Problem]? Try [Your Solution]
  • Focus on keywords (2-3 headlines):
    • [Keyword] Solutions | [Your Business Name]
    • Affordable [Keyword] Services
    • Best [Keyword] in [Location]
  • Urgency and calls to action (2-3 headlines):
    • Limited Time Offer! Get [Discount] on [Product]
    • Don't Miss Out! Shop [Product] Now
    • Call Today for a Free Quote!
  • Brand awareness (1-2 headlines):
    • [Your Business Name] - [Short Description]
    • Trust [Your Business Name] for [Service]

Descriptions (write at least 3):

(90 characters each)

  • Elaborate on benefits and features:
    • We offer [benefit 1], [benefit 2], and [benefit 3].
    • [Unique selling proposition (USP)] makes us different.
    • Free consultations! Learn more about [Your Service].
  • Include a call to action:
    • Shop Now & Save! Free Shipping on Orders Over [amount].
    • Get a Free Quote Today! Limited Availability.
    • Call us at [Phone Number] to speak with an expert.

Tips:

  • Use strong verbs and action language.
  • Include a clear call to action in most headlines and descriptions.
  • Test different variations to see what performs best.
  • Pin your strongest headlines and descriptions to ensure they show more often.

Remember:

  • Google will automatically test different combinations of headlines and descriptions to see which ones perform best.
  • This is just a template, so feel free to adapt it to your specific business and target audience.
screenshot of Google Ads Responsive Text Ad

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KEYWORD MATCH TYPE TOOL

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A standout feature of this tool is its match type converter, which facilitates seamless conversion between different match types. This free keyword match type generator will help you quickly wrap your targeted keyword phrases in the various match types except for broad. Each keyword will be wrapped in phrase match, and exact match commonly used in SKAGs.

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