Google Ads Ad Copy Template - RSAs, Text & Display Ads, and ChatGPT Prompts

Responsive Search Ads Template

This template provides a structure for your Responsive Search Ads (RSAs) on Google Ads. You can add up to 15 headlines (30 characters each) and 4 descriptions (90 characters each) to create various combinations that Google will test and serve to users.

Official Documentation

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Display Path (max 2):

(15 characters each). Not required but can be used to show relevance.

Headlines (write at least 8-10):

(30 characters each)

• Highlight benefits (2-3 headlines):
  • Get [Benefit] with [Your Product/Service]
  • Looking for [Benefit]? We can help!
  • Tired of [Problem]? Try [Your Solution]
• Focus on keywords (2-3 headlines):
  • [Keyword] Solutions | [Your Business Name]
  • Affordable [Keyword] Services
  • Best [Keyword] in [Location]
• Urgency and calls to action (2-3 headlines):
  • Limited Time Offer! Get [Discount] on [Product]
  • Don't Miss Out! Shop [Product] Now
  • Call Today for a Free Quote!
• Brand awareness (1-2 headlines):
  • [Your Business Name] - [Short Description]
  • Trust [Your Business Name] for [Service]

Descriptions (write at least 3):

(90 characters each)

• Elaborate on benefits and features:
  • We offer [benefit 1], [benefit 2], and [benefit 3].
  • [Unique selling proposition (USP)] makes us different.
  • Free consultations! Learn more about [Your Service].
• Include a call to action:
  • Shop Now & Save! Free Shipping on Orders Over [amount].
  • Get a Free Quote Today! Limited Availability.
  • Call us at [Phone Number] to speak with an expert.

Tips:

• Use strong verbs and action language.
• Include a clear call to action in most headlines and descriptions.
• Test different variations to see what performs best.
• Pin your strongest headlines and descriptions to ensure they show more often.

Remember:

• Google will automatically test different combinations of headlines and descriptions to see which ones perform best.
• This is just a template, so feel free to adapt it to your specific business and target audience.

Prompts for ChatGPT

Responsive Search Ad (RSA) Creation with Image Art Direction Ideas

I need help creating a Responsive Search Ad (RSA) for Google Ads that focuses on addressing a specific pain point for my target audience while highlighting the benefits of my service. The goal is to generate form leads for consultations or quote requests. The ad should include compelling display paths, headlines, and descriptions that align with the guidelines below. Additionally, I’d like to include image art direction ideas that complement the messaging and enhance visual appeal. ******* Context Landing Page URL: [Insert your landing page link] Who the audience is: [Define their role, expertise level, and immediate needs.] What they are looking for: [Emphasize the specific information they want to find or the problem they need to solve.] What is there job to be done: [what action are they trying to do] Why they care: [Explain the context driving their search and how your content addresses their priorities.] Desired action or takeaway: [Clarify what you want them to do after engaging with your ad or content.] ******* Requirements Display Path: Max 2 paths, 15 characters each. Should enhance relevance but is optional. Headlines: Write at least 8-10 (30 characters max each). Categories to cover: Benefits (2-3): Get [Benefit] with [Your Service]. Looking for [Benefit]? We can help! Tired of [Problem]? Try [Your Solution]. Focus on Keywords (2-3): [Keyword] Solutions | [Your Business Name]. Affordable [Keyword] Services. Best [Keyword] in [Location]. Urgency/Call to Action (2-3): Limited Time Offer! Get [Discount] on [Product]. Don't Miss Out! Shop [Product] Now. Call Today for a Free Quote! Brand Awareness (1-2): [Your Business Name] - [Short Description]. Trust [Your Business Name] for [Service]. Descriptions: Write at least 3 (90 characters max each). Focus on: Benefits/Features: We offer [Benefit 1], [Benefit 2], and [Benefit 3]. [Unique Selling Proposition (USP)] makes us different. Free consultations! Learn more about [Your Service]. Call to Action: Shop Now & Save! Free Shipping on Orders Over [Amount]. Get a Free Quote Today! Limited Availability. Call us at [Phone Number] to speak with an expert. ******* Additional Notes Use professional, empathetic, and solution-oriented language. Avoid exclamation marks in non-CTA headlines. Highlight key benefits and address pain points clearly. Strong verbs and action language are encouraged. ******* Please provide: 2 Display Paths 8-10 Headlines 3 Descriptions Image Art Direction Ideas

B2B Google Display Ad AI ChatGPT Prompt

Prompt for ChatGPT: Google Display Ad Focused on Problems I need help creating a Google Display Ad that focuses on addressing a specific pain point for my target audience, with the goal of generating a form lead for a consultation or quote request. The ad should include compelling headlines (30 characters max, except for one 90-character headline) and descriptions (90 characters max) that highlight the problem and encourage the audience to take action. ******* Here’s the context: Landing Page URL: [Insert your landing page link] Target Audience: [Describe your audience, e.g., business owners, marketers, etc.] Pain Point: [Describe the main problem your audience is facing, e.g., "struggling to generate leads."] ******* Important Notes: The headlines should not contain exclamation marks. Avoid using the words boost, magic, or elevate. The tone should be professional, empathetic, and solution-oriented. ******* Please provide: 5 problem-focused headlines (30 characters max). 1 long headline that is (90 characters max). 5 descriptions (90 characters max) that address the pain point and include a call-to-action.