Google Ads Placement Lists for Display Campaigns
A well-curated Google Ads placement list helps you target the most relevant websites for your Display campaigns, ensuring your ads appear in the right context. Below, you'll find a collection of high-quality website URLs that can be used for placement targeting. These sites have been selected to help improve engagement, enhance brand visibility, and optimize your ad spend.
Google help doc on how to add content exclusions or targeting.
List of Sites Targeting Business Owners and Marketers
Major News Sites in USA
Industrial Manufacturing Vertical
One liner - exclude all mobile apps in content placements
I also decrease mobile device targeting bids by 50% and TV by 100%.