Free PPC & B2B Lead Generation Guides

You’ve wrapped your keywords—now what? Getting the right traffic is only half the battle. To turn those clicks into paying clients, you need a high-converting website and a rock-solid lead management system. Our free library of guides, templates, and checklists is built specifically for B2B marketers and consultants who want to maximize their Google Ads ROI. Grab the resources below and start scaling your campaigns today.

Checklist
google adwords ppc common mistakes to avoid

10 Costly Google Ads Mistakes

Stop burning through your daily budget on bad clicks. This guide breaks down the most common Google Ads errors and shows you exactly how to fix them for a better cost-per-lead.

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Printable PDF
5 things website needs to generate leads free guide

5 Keys to a Lead-Gen Website

Are your ads sending traffic to a leaky bucket? Discover the 5 essential elements your website must have to convert cold paid traffic into warm B2B prospects.

Get the Website Guide
Printable PDF
hubspot crm free guide

HubSpot CRM Quickstart

Don't let the leads you paid for fall through the cracks. Learn how to leverage the HubSpot CRM to track inbound leads, align your sales team, and close more deals.

Get the CRM Guide
eBook
hubspot cms free guide

HubSpot CMS for Beginners

Build the perfect destination for your exact match keywords. Get up to speed on using HubSpot CMS to launch fast, high-converting landing pages and blogs without needing a developer.

Get the CMS Guide
HubSpot CMS Templates
free hubspot modules

Free HubSpot Custom Modules

Make your landing pages pop. Download this free collection of custom, drag-and-drop HubSpot modules designed to improve user experience and increase form submissions.

Get the Free Modules
Printable PDF
website redesign free guide

Website Redesign Planning Checklist

Don't let a poorly planned redesign destroy your ad Quality Scores or SEO rankings. Use this printable checklist to execute a flawless, headache-free site migration.

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Jake Lett
Bootstrap Creative
Detroit, Michigan USA

KEYWORD MATCH TYPE TOOL FOR GOOGLE ADWORDS & PPC

Quickly Wrap Keywords Phrases in Broad Match Modified, Phrase, and Exact Match

A standout feature of this tool is its match type converter, which facilitates seamless conversion between different match types. This free keyword match type generator will help you quickly wrap your targeted keyword phrases in the various match types except for broad. Each keyword will be wrapped in phrase match, and exact match commonly used in SKAGs.

Need Google Ads campaign nanagement help?

Some great places to find keywords